Joshua has worked in digital media production for 14 years. He started as a video editor creating online training content for Adobe, McAfee, Mary Kay, Amway, and Wiley Publishing.
In 2009 he started Broken Peanut Media, LLC and produced video content for various national clients in health, financial, software, and food and beverage companies.
In 2014, he shifted his focus to growing YouTube channels for brands organically through SEO and content creation. As the Direct of Video Marketing, he managed a staff of 10 and worked directly with four divisions of HP, Kingston Technology, HyperX gaming, L’Oréal Paris USA, and hundreds of YouTubers.
In 2020 he went in-house to become the Senior YouTube Strategist for Funimation (a Sony company), the largest anime distributor outside of Japan. While working at Funimation, he managed a portfolio of YouTube channels in the US, LATAM, Europe, and Australia. Under his content strategies, the channels grew by every metric, and Funimation started creating live, reaction, and listicle content for fans to consume.
Recently, Joshua worked at Cheil as a Senior Video Producer for Samsung Live, an e-commerce show geared toward selling mobile devices.