The opportunity:
Samsung needed to increase online conversions and boost sales for its foldable lineup.
The solution:
Create a live commerce shopping experience on Samsung.com with demos, special guests, and exclusive offers.
The results:
260 hours of content | 280,000 Views | 5.3x ROI
The opportunity:
Funimation was losing ground on YouTube to competitors and influencers.
The solution:
I did a deep analytics dive combined with competition research to learn what anime content anime fans were engaging with and implemented a new content strategy.
The results:
1 M Subscribers | +22% in Views | EMV of $40M
The opportunity:
When HyperX launched their new Cloud Stinger headphones, they wanted to generate buzz in the gaming industry.
The solution:
I produced a skippable YouTube ad packed with memes, influencer guests, and clowns.
The results:
1 Million Views | 10K comments | +25% in sales