YouTube Channel Management

Strategy |Content Creation| Optimization

 

“YouTube is all about creating consistent content that brings value to a targeted audience.”

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Channel Management Clients:

What is Channel Management?

We focus on creating a channel strategy based on your goals whether that’s to build an audience, convert viewers into customers, or sell your products or service on YouTube. After we define what success looks like we optimize the channel and content with these objectives in mind so you start attracting the right viewers with a clear Call To Action.

Why Channel Mangement?

  1. Grow your audience faster.
  2. Define a clear content strategy
  3. Free up your time
  4. Transform your channel into a business.
  5. Increase your revenue

What Does Channel Management Include?

Whether you are starting or a seasoned YouTuber, it amazes us how many channels are not correctly or securely set up. Key aspects include:

  1. Verifying your YouTube Channel
  2. Create Profile, Channel Art and the About page
  3. Linking social media account
  4. Audit AdWords, Users, and Analytics
  5. Create Upload Defaults
  6. and much more

Channel setup is available for a one-time fee and is also included in our YouTube Audits.

A visual brand is critical to increasing search, discovery and building an audience. We build your visual brand from the ground up and includes:

  1. Channel Art
  2. Thumbnails
  3. Branded Video Intro
  4. Value Proposition
  5. Scriptwriting

All of these elements work together to define your brand, style, and tone to help establish you as a subject matter expert in your space.

Video SEO focus on search and discovery with a heavier emphasis being on the discovery since 70% of your traffic comes from suggestions and not search. Our team optimizes for this over search which includes:

  1. Title & Thumbnail
  2. Video Tags
  3. Closed Captions
  4. Descriptions
  5. Playlist Selection
  6. Cards & End Screens

The results of this process will increase your average view duration, watch time, and subscribers as a by-product.

Most creators do not have a complete content strategy that is made up of Help, Hub, and Hero content like YouTube suggests. We evaluate all of the content that is on your channel and look at the data behind it to see what is really working for your channel.  Every channel should have a strategy to:

  1. Pull new viewers towards the channel based on evergreen search
  2. Push content through suggestion to build thought leadership
  3. Plan Shareable content that is appealing to your larger audience.

This often involves creating three to five pillars of content and developing a show format that entertains viewers so they become loyal subscribers. 

Strategy, content, and optimization are all needed to be successful on YouTube, but none of it matters if we can’t see an ROI for your business. We pride ourselves on using data to drive creative decisions. That is why we do a monthly report and meeting with all of our customers to show

  1. Overall progress towards your goals
  2. Channel and video performance
  3. Insight into your channel
  4. Industry trends, news, analysis

We don’t use proprietary software to skew results or report on vanity metrics like impressions. We pull our data straight from YouTube, Google Analytics and tag manager to build a dashboard using Data Studio for all of our clients.

Channel Management Results

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Increase in Watch Time

New Subscribers

%

Increase in Organic Views

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Increase in website traffic

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